Rotkäppchen Blanchet

New packaging concept by WERKSDESIGN makes Blanchet by far the most successful commercial wine brand in Germany.

Das ist ein Gerät

Redesign of Blanchet bottle sold over 100 million times

Our client Rotkäppchen-Mumm (formerly Racke) is Germany's largest producer of sparkling wine. After recently falling sales Racke needed a new bottle design concept for the commercial wine brand Blanchet.

We convinced with a majority commanding but still very well recognizable design concept on behalf of Solutions design company. WERKSDESIGN developed a distinctive bottle that has prevailed in a very competitive market over the whole competition since 2005.

The characteristic bottle shape conveys the brand essences "vitality - socializing - youthfulness" in an optimal way.

With the bottle design by WERKSDESIGN Blanchet generates sales of over 10 million bottles a year: The most successful German commercial wine and market leader.

Germany's most successful commercial wine.

For over 10 years in the trade

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