Redesign of Blanchet bottle sold over 100 million times
Our client Rotkäppchen-Mumm (formerly Racke) is Germany's largest producer of sparkling wine. After recently falling sales Racke needed a new bottle design concept for the commercial wine brand Blanchet.
We convinced with a majority commanding but still very well recognizable design concept on behalf of Solutions design company. WERKSDESIGN developed a distinctive bottle that has prevailed in a very competitive market over the whole competition since 2005.
The characteristic bottle shape conveys the brand essences "vitality - socializing - youthfulness" in an optimal way.
With the bottle design by WERKSDESIGN Blanchet generates sales of over 10 million bottles a year: The most successful German commercial wine and market leader.
Germany's most successful commercial wine.
For over 10 years in the trade