fritz-kola icon

WERKSDESIGN and the branding experts of Superunion have developed the new catering bottle for fritz-kola.

fritz-kola werksdesign flasche kasten superunion


Clear lines, brand-supporting reliefs, straightforward design without frills, like Fritz: the new 0.2l glass returnable bottle for the catering trade guarantees high recognition with its archetypal contour and striking graphics (developed by Superunion). The brand core was consistently implemented in a new design.

In the foreground were also sustainability and protection of resources. The new bottle completes 20 fillings, is lighter than the competition and yet will last up to six years in the recycling system.

The attractive crate, which was also developed by WERKSDESIGN in cooperation with the crate specialist Delbrouck, is particularly stable, is made of regenerated plastic, has particularly large windows to distinguish between the different types of bottles and a comfortable central handle for carrying.

The catering trade is delighted with the results of strategic design work: higher, narrower, better: less floor space in the refrigerator, greater stability, better visibility, the clear attitude of fritz-kola cast in glass.

Den Wachen gehört die Welt.

fritz-kola Hamburg

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fritz-kola werksdesign flasche verpackung icon packaging superunion


The 200 ml bottle has its own character, distinguishes itself very well from the competitors and also underlines the origin of the fritz-kola brand: the relationship to the 0.33 l standard beer bottle - in which the first drinks were filled after the company was founded - is clearly recognisable. All other Fritz varieties are also offered in the bottle with corners and edges.

Sustainability was also taken into account during the transition process: The old crates and bottles were melted down and used for the production of the new products. The Fritz brand icon is also used internationally in cafés, bars, restaurants and clubs.

As is typical of WERKSDESIGN, the entire process was supervised from the sketch to the start of production. Intensive cooperation with the glassworks and the crate manufacturer guaranteed a flawless implementation for the special requirements of returnable systems, retailers and catering.

Thanks to Maurice Rieger (photos), the Ardagh Group (partner glass production) and Friedrich Lütvogt GmbH (bottling company) for the pictures from production.

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