Ferrero Impulse Confectionery

"Wow" effect and unwrapping experience by WERKSDESIGN. Elaborated packaging study for the impulse area.

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Development project with "wow" effect

Ferrero is a world leader in chocolate confectionary. In particular in the checkout area small containers are available in large numbers. The flagship Rocher in the T3-pack (= three pieces) is sold in three-digit-million times worldwide.

The packaging (cellophane and cardboard tray) exists more than 25 years and fails to reflect the premium character of the brand and does not meet the conversion of the markets anymore.

Tthis project was carried out by WERKSDESIGN on behalf of the packaging graphics specialists Grupo Solutions. The base was formed by global trends and extensive market analysis by Ferrero.

The tension between gifting and self-indulgence (small reward for oneself) formed the matrix for new strategies for advanced packaging in the impulse area.

Focus was mainly on the "wow" effect, the special moment when removing the pralines. Moreover delicate technical factors had to be considered, for example some units run up to a rate of nearly 300 pieces per minute set up / filled / packed.

WERKSDESIGN developed small optical and mechanical marvels to cartons producible on standard machines

Das ist ein Gerät
Das ist ein Gerät
Das ist ein Gerät
Das ist ein Gerät

Premium packaging branding and engineering for the checkout area.

Das ist ein Gerät
Das ist ein Gerät
Das ist ein Gerät

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