Joop! Pitti Gold

Presentation of first line and denim at Pitti Uomo in Florence. One of ten Joop! booths by WERKSDESIGN.

Das ist ein Gerät

Men's Fashion on more than 300 square meters

The theme for the booth at the most important international fashion fair for men was inspired by David Bowie's "The Man Who Fell to Earth".

Together with the art director Robert Brečko-Acklen from Los Angeles WERKSDESIGN has developed the stand as one of ten booths in total for Joop!. Performed by our fair construction partner southern Europe, Preziati Fratelli.

In two separate areas Firstline and denim were presented. Exhibition places for our longstanding cooperation with Joop! in the area of fair design were among others Florence (Pitti) and Berlin (Fashion Week, Premium, breadandbutter).

Pitti Uomo, Florence: The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.

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