Denim and Streetwear for Berlin
Young fashion on a historical site: In the Siemens-Stadt area of Berlin denim outfits were presented at the Bread and Butter fashion according to the concept of WERKSDESIGN and Nina Heydorn (art direction) for the Agency The Gaabs. With a permitted maximum heigh of 1.60 m deliberately playful elements were used to show streetwear in contrasting architectural environment.
Of course executive planning, preliminary design and material/surface advice for Joop! were essential components of the project. The bread and butter is the most famous event during the Berlin Fashion Week and was part of a long term relation with Joop!.
The exhibitions in the capital serve only the top of fashion. Nevertheless, the whole industry comes. Because the market demands for excitement.
Michael Werner Textilwirtschaft Magazine