Competence "color" now in sprayed form
When it comes to marking the edding Aktiengesellschaft is the specialist in over 100 countries. "The Edding" has become a term for a whole category. In Germany the market share is more than 80 %. In order to expand the business with the expertise of "color", Edding needed innovative concepts for new product strategies.
In collaboration with the brand strategists from Brand Union WERKSDESIGN has developed solutions for new products in the context by means of creative workshops. The groundbreaking idea: The device that can also spray paint now in the look of the famous marker.
This idea with highest recognition value also impressed the "German Design Council": The edding permanent spray was awarded with the prestigious German Design Award "Gold" in the packaging category (series elaboration: Vivid).
The jury was particularly was convinced by the product transfer from marker to spray:
"(...) The media change is well done in every detail. edding as a shaped icon: The simplicity is the core idea that has been consistently implemented ".
Edding as a shaped icon.
Jury German Design Award Design Council
First the marker, second the spray. Product branding at its best.
Award winning design: Spray color in the look of the famous marker.