Bitburger beer crate

Holistic design study for Germany's third largest beer brand.

Bitburger Bier-Kasten mit Flasche

The heart of the brand

Beer crate, bar equipment and signage. Cheers.

Bitburger Pils is one of the best-selling premium beers in Germany and is nevertheless threatened by cut-throat competition in the beer market with declining sectoral sales and stronger industry concentration.

The brand needed an impulse-strong modernization of its dusty appearance, also influenced by the craftbeer trend.

WERKSDESIGN has developed this state-of-the-art packaging concept in cooperation with the branding agency Superunion.

In addition to a flexible quill box with a soft handle, the design also included the basic equipment at the point of sale: an individualisable, illuminated sign system for the catering trade and a modular, expandable counter system, also for outdoor areas and events.

WERKSDESIGN Produktdesign Industriedesign Gestaltung
Bitburger Bier Kneipe bei Nacht
Bitburger Bier Kasten-Skizzen
Bitburger Bier Messe

The all-round carefree package for trade in the premium beer segment.

Bitburger Bier-Kasten gold
Bitburger Bier-Kasten grün

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