The heart of the brand
Beer crate, bar equipment and signage. Cheers.
Bitburger Pils is one of the best-selling premium beers in Germany and is nevertheless threatened by cut-throat competition in the beer market with declining sectoral sales and stronger industry concentration.
The brand needed an impulse-strong modernization of its dusty appearance, also influenced by the craftbeer trend.
WERKSDESIGN has developed this state-of-the-art packaging concept in cooperation with the branding agency Superunion.
In addition to a flexible quill box with a soft handle, the design also included the basic equipment at the point of sale: an individualisable, illuminated sign system for the catering trade and a modular, expandable counter system, also for outdoor areas and events.
The all-round carefree package for trade in the premium beer segment.