The house of nike
"The House of Nike" is a fair stand concept for the key European streetwear trade show, realized in the cable factory halls in Berlin-Spandau. The idea of the Bread & Butter is based on a horizontal limitation of 1.60 m height. This was made to the basic concept of the booth, elaborated by WERKSDESIGN together with the retail designer Nina Heydoorn for agency The Gaabs.
Among other things, the furniture is exactly to finish at this level in the corporate colors. The abstracted Nike-house was room after room by visitors and press explored and enthusiastically received as a mixture of fashion, art and architecture.
The exhibitions in the capital serve only the top of fashion. Nevertheless, the whole industry comes. Because the market demands for excitement.
Michael Werner Textilwirtschaft Magazine