Presentation of functional fashion
How is the first collection from star designer Tom Dixon for Adidas presented?
Together with the art director Robert Brečko-Acklen from Los Angeles WERKSDESIGN has developed the booth at the fashion fair Pitti in Florence. The result was a spectacular combination of 200 square meters in the 500-year-old Fortezza da Basso and a temporarily erected modern extension.
Planned by WERKSDESIGN and executed by our Southern Europe fair construction partner Preziati Fratelli. In this constellation WERKSDESIGN has developed over many years a total of eight exhibition stands for Adidas with the brands SLVR, Y-3 and Tom Dixon.
Exhibition places were Florence, Paris and Berlin (Fashion Week / Premium).
Pitti Uomo, Florence: The world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.