Adidas SLVR Premium

The booth for Adidas' fashion brand SLVR for the fair Premium (Fashion Week Berlin) is already the fifth collaboration with WERKSDESIGN in exhibition design.

Exhibition branding for the Adidas range: Fashion

When the Adidas fashion sub-brand SLVR needed a new brand concept for fair stands, WERKSDESIGN developed together with the art director Robert Brečko-Acklen from Los Angeles a striking concept, marked by restrained grays and contrasting shapes and lighting. We have continually refined this design over many years.

With Robert Brečko-Acklen WERKSDESIGN has developed a total of eight exhibition stands for Adidas with the brands SLVR, Y-3 and Tom Dixon.

Exhibition places were Florence, Paris and Berlin (Fashion Week / Premium).

18 exhibition stands together with WERKSDESIGN for Adidas and Joop! - that is successful strategy work.

Robert Brečko-Acklen Art Direktor, Los Angeles

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