Exhibition branding for the Adidas range: Fashion
When the Adidas fashion sub-brand SLVR needed a new brand concept for fair stands, WERKSDESIGN developed together with the art director Robert Brečko-Acklen from Los Angeles a striking concept, marked by restrained grays and contrasting shapes and lighting. We have continually refined this design over many years.
With Robert Brečko-Acklen WERKSDESIGN has developed a total of eight exhibition stands for Adidas with the brands SLVR, Y-3 and Tom Dixon.
Exhibition places were Florence, Paris and Berlin (Fashion Week / Premium).
18 exhibition stands together with WERKSDESIGN for Adidas and Joop! - that is successful strategy work.
Robert Brečko-Acklen Art Direktor, Los Angeles